If talking about your fees keeps ending in an apology, start there.
The Joyful Money Kit is available as an instant PDF download.
For therapists, healers & trainees who feel uncomfortable talking about money.
Charge without flinching or worrying you seem like you don’t care.
The Joyful Money Kit Practitioner Edition is a self-study PDF guide with a 34-page printable workbook, focused on your relationship with money, selling, and sharing your work beyond one-to-one sessions.
Created by Freddy Johnston— Psychotherapist turned author with 25 years experience working in mental health, and a first-class degree in Integrative Counselling and Psychotherapy.
You're brilliant at what you do. And yet, something’s not adding up.
SOUND FAMILIAR?
You know how to hold space for clients but when it comes to saying your fee out loud... Your voice gets small, you over-explain, or drop your rate to avoid seeming uncaring—and your own needs slip to the bottom of the list… again.
Caring about your clients and caring about your income are not opposites, they’re two sides of the same coin.
This guide invites you to examine the beliefs that make charging feel uncomfortable—and shows you how to share your work beyond the therapy hour.
I'VE BEEN WHERE YOU ARE
I had the degree. I had 20 years of experience in mental health coaching. I knew I could truly help people flourish.
But when I decided I wanted to build my own private practice, work my own hours, and create a deeper impact, I hit a wall I didn’t expect.
I couldn’t talk about my fees.
I could sit with clients through their deepest pain. I could help them repair relationships, understand themselves, and change lifelong patterns.
But when it came time to say my price out loud, something in me froze.
I realized it wasn’t my qualifications holding me back.
It was my relationship with money.
And then I had the lightbulb moment.
What if I could use the same therapeutic tools I’d been using for years to help clients heal their relationships with partners, parents, children, and themselves… to heal my own relationship with money?
That realization changed everything.
And it became the foundation for this workbook — a practical guide to help you uncover the hidden stories, fears, and patterns that are shaping the way you earn, charge, receive, and grow.
HOW IT WORKS
It starts in your body, not your bank account.
This isn’t a business plan template or a get-rich-quick funnel.
The Joyful Money Kit helps you work on two levels at once: the inner money patterns that make you flinch, freeze, undercharge or overgive — and the outer work that helps you price, sell and receive in a way your body can actually hold.
The inner work
Your nervous system’s response to money, the stories you inherited, and the helper’s script that says caring and charging can’t coexist.
The outer work
Setting prices you can say out loud, inviting people into your work without feeling sleazy, and creating offers that aren’t tied to every hour of your time.
What’s Inside
Inside, you’ll move through seven grounded practices that help you calm your money response, rewrite the helper’s story that keeps you undercharging, set prices you can actually say out loud, and invite people into your work without feeling sleazy, pushy, or tied to every hour of your time.
1
Money starts in your body
This is not just mindset work — you’ll learn how your body responds to money, pricing, and being paid, so you can come back to neutral before making business decisions from panic or guilt.
2
The helper’s money story
Unpack the inherited script that says caring and charging can’t coexist, then rewrite the martyr pattern that keeps you in the cycle of overgiving.
3
Charging without flinching
Work out a sustainable price from your actual life, then practise saying it out loud until your body starts believing you’re allowed to be paid.
4.
Selling as service
Use a four-step invitation process that feels like care, not coercion — including what to say when someone says they can’t afford it.
5.
Make once, share many times
Create offers that aren’t tied to every hour of your time, so your care, experience and wisdom can reach more people without requiring you to constantly give more of yourself.
6.
Your weekly Money Date
Build a gentle weekly rhythm with money, so you stop avoiding the numbers and start creating trust, clarity and momentum in just thirty joyful minutes at a time.
7.
When the EAA goes off
Learn what to do when money panic, guilt or avoidance takes over, so you can reset your body, interrupt the spiral, and keep making grounded decisions.
Reassess and keep going
Reflect on what’s changed, choose three commitments to carry forward, and keep building the kind of money relationship your work — and your body — can actually sustain.
The Joyful Money Kit Practitioner Edition — £22.
Instant PDF download with a 34-page printable workbook.
Testimonials
-
Things have shifted for me in such a positive way, thanks to this guide. It's helped me look at my finances and building my business with fresh eyes.
Sara, Integrative Therapist
-
The joyful money kit covers both the practical and the energetic sides of our relationship with money. It shone a light on my limiting beliefs, and I will never again say I am bad with money.
Helen, Entrepreneur
A note before you buy
The Joyful Money Kit is a self-study digital guide, so once it has been purchased and delivered, refunds aren’t available.
I’ve included a clear outline of what’s inside, plus sample pages, so you can decide whether this is the support you’re looking for before you buy.
Frequently Asked Questions
Is this a business course or a guide to my relationship with money?
1
The Joyful Money Kit is a self-study guide for your relationship with money, especially around charging, selling as service, and sharing your gifts beyond the therapy hour.
It includes practical business-adjacent exercises, but it isn’t individual business coaching, financial advice or therapy.
What do I receive?
2
You’ll receive instant access to a digital PDF guide with a 34-page printable workbook.
Inside, you’ll find reflection prompts, practical exercises and gentle money practices to help you look at your pricing, your patterns, your offers and the way you invite people into your work.
Is this suitable for therapists, practitioners and trainees?
3
Yes. The guide was created with caring professionals in mind, including therapists, wellbeing practitioners, coaches, healers and trainees who are beginning to think differently about money, pricing and sustainable work.
If you’re in training, you may not be charging yet, but you can still use the guide to explore your money story, your relationship with receiving, and the kind of practice you want to build.
You can move through the guide at your own pace.
You might complete it over a weekend, work through one section at a time, or use the weekly Money Date practice to return to it over several weeks. There’s no rush and no falling behind.
4
How long does it take?
No. This is a self-study digital guide, so individual support, feedback or coaching isn’t included.
You’ll be guided through the workbook step by step, with prompts and practices you can return to whenever money feelings, pricing wobbles or selling discomfort come up.
Is support included?
5
No. The Joyful Money Kit is not therapy and it isn’t a substitute for personal therapeutic support.
It’s a reflective self-study guide designed to help you explore your relationship with money, charging and receiving in your work.
Is this therapy?
6
No. This guide doesn’t offer financial, legal or accounting advice.
It’s designed to help you explore your money patterns, practise pricing and selling with more steadiness, and create a more supportive relationship with money in your work.
Is this financial advice?
7
What is the refund policy?
8
Because this is a digital product, all sales are final once the PDF has been purchased and delivered.
Please read the page, preview the sample pages and check the FAQ before buying so you can feel clear about whether it’s right for you.
Your upgraded relationship with money starts here.
You don’t have to become harder, louder or less caring to charge for your work.
You can stay connected to your values and still make room for your own needs. You can offer meaningful support and be paid sustainably. You can learn to talk about your work, your prices and your offers without neglecting yourself.
The Joyful Money Kit gives you a focused place to begin.
Get the PDF Guide — £22
Instant PDF download. 34-page printable workbook. Self-study guide.
About Freddy
Freddy is a healer, teacher, channel and author, and the founder of Fredereka Unlimited, a community for wild women, visionaries and artists ready to choose their story, claim their space and create truly authentic lives.
With a first-class degree in Integrative Counselling & Psychotherapy, over twenty years in the charity sector, and a lifetime immersed in the healing arts, Freddy brings together deep therapeutic wisdom, lived experience and intuitive guidance. After her own wake-up call led her to stop living inside old stories and build something of her own, she now supports others to do the same.
Irish by birth, she lives by the sea in Margate with her two cats, Theo and Dusty. She loves adventures, hula hooping and a good glass of red.